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Group Culture

  • Development Vision

    To be a global green, low-carbon and cost-effective steel and metal products supplier and service provider.

  • Corporate Mission

    Share with employees, prosper with the motherland, advance with society, coexist with the environment.

  • Core Value

    Be dedicated and respectful, be loyal and devoted, be innovative and productive, be smart and practical.

  • Corporate Purpose

    Enable employees rich and bear social responsibility.

  • Entrepreneurial spirit

    Rooted in Down-to-earthness, Committed to Excellence, and Forever Pursuing the First.

Core concepts

Management Philosophy：There is no end to enterprise management and technological progress.

Employment Philosophy：Everyone is a talent, and we foster competition over selection. Respect talents, respect knowledge, and respect labor.

Quality Concept：Delivery quantity 100%, delivery time 100%, product quality 100%, refund 100%, invoicing 100%.

Safety Concept：Safety is above all and of paramount importance.

Innovative Concept：Challenge the limits and be bold in innovation.